
Simple and Painless? The limitations of spillover in environmental campaigning presents a critical examination of the evidence that urging people to switch to energy-efficient light bulbs encourages them adopt more ambitious changes.
Both these reports are readable, fascinating, and paralyzing. Download and despair with me! http://www.valuingnature.org/
Speaking as an average American energy glutton, I was able to cut my carbon emissions by about half through good choices, behavior modification, and a lot of insulation. When I think about what is necessary to cut emissions 90% I recoil at what that means for my lifestyle.
In the limbo game it is fun to sing "how low can you go?"

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