Amazing people sweep through Oklahoma. Last week it was Dr. Kellie McElhaney, a professor from Berkeley. Her specialty is corporate social responsibility aka "corporate citizenship." Her pitch to corporations is to make their philanthropic causes align with their core business mission. Sometimes the obvious just isn't.
Kellie is an engaging speaker who amazed and delighted MBA students with her fresh take on maximizing shareholder value. Her Whirlpool example was a real tear jerker. Sales also increased.
Buy the book and you'll have a first-class understanding of CSR.