Lovely concept. Beautiful imagery. I don't recommend repeating this word in a loud crowded bar after a few drinks. People will think you are a crazy lush. And maybe you are, but that would beside the point, if I had one.
I do think each of us has the innate ability to listen to our instincts and develop a unique business or a unique mindset in an established business. How do you find your passion? Read. Learn. Stay Open. It will find you. Your place is to recognize it when it crosses your path. Now go! Learn something new today! ...even if it just something about yourself.