Sustainability covers so many topics I often struggle to describe what it is exactly that I find so utterly fascinating about it. But one day it hit me. They say to master a topic or skill takes 10,000 hours of practice. My odometer hit 9,999 finally and when it rolled over, this is what I realized:
Sustainability is endued with reverence. It doesn't marginalize the weak, it recognizes the inherent value. It doesn't externalize the problems on the silent, it takes all into consideration. Through Sustainability, discernment about what is important and what is not becomes clearer. This world is full of meaningless consumerism, shallow words, and careless actions...but Sustainability points to what is meaningful.
Sustainability is: respect for all living things, love of life, commitment to sustain life, celebration of cultures, pursuit of the truth, a reverence for science. Sustainable thinking means embracing the mysteries and reveling over all things good.
Sustainable business finds the path of "right livelihood" and provides value now but with the twist of conscious intentions. Sustainability does the right thing, even when no one is looking. Integrity. Honesty. What's not to love about that??